Background

After four decades with the same logo, Pennine Flooring Supplies, a leading flooring distributor in Northern England, decided it was time for a brand refresh. Having worked together on their digital marketing, they entrusted me with this exciting project.

Our Work

I undertook a subtle refresh of Pennine Flooring Supplies' brand identity to achieve a cleaner, more modern look. The new logo not only reflects the core of the business with its representation of LVT and laminate planks but also honours the rugged beauty of the Pennine landscape, reinforcing the brand’s Northern heritage. Additionally, I provided Pennine Flooring Supplies with essential branded materials, including business cards, a letterhead, an email signature and more.

The Results

After launching their new brand identity, Pennine Flooring Supplies received excellent feedback from both customers and employees. The updated logo and modernised identity reinforced the company's reputation as a contemporary and reliable distributor. The cohesive new branding materials enhanced the company's professional image, fostering stronger client relationships and boosting their market presence.

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Pennine Flooring Supplies Marketing